TYPOGRAPHY

The Design Concept

The typography of a website plays a huge part of a websites readability, and how well a website's text can be read/understood. The design concept of typography includes the size, placement and font type of the writing. How well this concept is used affects the overall feel of a website.

For example, this website for a car dealer has over ten different font types, which make it look cluttered and unproffesional (the bright colours and animations only make it look worse). Compare that to this fast food company's website, which looks tidy and is easy to navigate and read. Thanks to its simple design and only three different font types, and good font size. It is often a good idea to avoid using certain cursive fonts, such as lucida handwriting because they can be difficult to read. When employed properly, the design concept of typography can be what makes a website worth reading.